BE PLAIN’s brand philosophy can be described as “Clean Beauty”:
- Help people with the problem skin.
- Use only well thought and carefully selected EWG Green safe ingredients.
- Rather make the products with less in quantity but higher in efficiency and quality ingredients.
The formulations of all the BE PLAIN products are simple and minimalistic – “stress-free” and “unisex” with short lists of mostly plant-based ingredients.
The packaging is also very elegantly clean and mostly plain white, with bottles made of frosted glass.
Most of the BE PLAIN products are fragrance and essential oil free and formulated without alcohol.